[MBA-FT-Students] Carolinas PDMA Student Design contest 2012

[Jamie Patterson]

The Carolinas Product Development and Management Association (PDMA)
Carolinas Student Product Design Competition 2012.
Graduate Award: $5,000
Undergraduate Award: $3,000

Who
Students at colleges in North and South Carolina are eligible to submit a design for a new product or service of their own creation to the Carolinas Student Product Design Competition 2012. Submissions will be judged based on originality, feasibility, and market potential of the product or service concept. Submissions may come from individuals or teams who developed the product during Fall 2011 or Spring 2012. Submissions will be evaluated by experienced new product developers and product management professionals from Carolinas PDMA.
Awards
Graduate project award is $5,000 for the winning entry. Undergraduate award is $3,000. Winners will also receive an invitation to present their product or service at the Innovate Carolina conference. The conference gives student attendees an opportunity to showcase their product development skills in front of product directors, product managers, and product designers.
Dates

•        Intent to submit, with team members’ names and brief concept description: March 17, 2012

•        Deadline for Full Submission: April 6

•        Announcement of winners and invitation to present: April 13

•        Conference and presentation of awards: April 20
Entries should be submitted in PDF or Word formats. See the Submission Requirements section for details on how to submit a product.
Sponsors
PDMA is the premier advocate and comprehensive resource for the profession of product development and innovation. http://www.pdma.org/chapter_home.cfm?pk_chapter=7
Additional criteria will be posted on the Carolinas PDMA and Innovate Carolina 2012 conference web sites. See http://innovatecarolina.wordpress.com/ for conference information.
For more information
Carl Turner, Ph.D., PMP
VP of Academic Outreach, Carolinas PDMA
cturner3rd at hotmail.com<mailto:cturner3rd at hotmail.com>
Submission Requirements
Intent to Submit

•        A one or two paragraph description of the product/service concept

•        Team name, team members’ names and contact information (email or phone number), team category (graduate or undergraduate) and university name. If a team has one or more graduate students on it, submit it as a graduate project.

•        The name and contact information of the university professor teaching the product design class (if project is an in-class project) or supervising the work (if independent study)

•        Email to Carl Turner (cturner3rd at hotmail.com<mailto:cturner3rd at hotmail.com>) by March 17, 2012

Full Submission
The projects will be judged anonymously by a team of judges.

•        Attach one document (Word or PDF) with the team name, product or service name, name and contact information of all team members, team category (graduate or undergraduate), university name, and name and contact information of sponsoring professor. This document will remain with the competition coordinator.

•        Attach a separate document with the full submission. This document will be distributed to a team of judges. The team’s names or university affiliation should not appear in the submission document.

•        Email to Carl Turner (cturner3rd at hotmail.com<mailto:cturner3rd at hotmail.com>) by April 6, 2012

Scoring Criteria
By the PDMA definition: “Products are bundles of attributes (features, functions, benefits, and uses) and can be either tangible, as in the case of physical goods, or intangible, as in the case of those associated with service benefits, or can be a combination of the two.” Submissions may be of a product, a service, or a combination of the two. Submissions will be judged on five criteria.

1.      Product Concept. Clarity of the definition of the proposed new product and its capabilities through written descriptions, drawings, prototypes, etc.

2.      Innovation. Is the product new to the world or an incremental innovation? Uniqueness? Social benefit? Will its production and sale help or harm society and the environment?

3.      Value. What is the value to the customer? How will they use it? Any customer research to support the product's claims?

4.      Market. What is the size of the market? Expected sales on a yearly basis? Cost to produce? Price? Profits?

5.      Promotion. What are the sales channels? How will it be marketed and promoted?
All criteria will be scored on a 1 – 10 basis. The final score will be the unweighted sum of scores for the individual criteria.

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